Longarone, 10 December 2024 - Thélios, the eyewear entity of LVMH Group, announces key leadership changes within its Americas region and proprietary brand Barton Perreira. These strategic appointments are designed to further drive the company’s growth and innovation in the competitive eyewear market.

LUCA GUILLOT BOSCHETTI NAMED HEAD OF THÉLIOS AMERICAS
Luca Guillot Boschetti, Sales Excellence Director at Thélios, is appointed Head of Thélios Americas, overseeing all Thélios activities in this strategic region.

Boschetti joined Thélios in 2023 and leads the commercial excellence division of Thélios, developing international client relationships.

He succeeds Enrico Sanavia, who has held the position since 2017 and was instrumental in establishing in the construction of Thélios’ US subsidiary from its inception. Sanavia has decided to pursue professional opportunities outside the company.

Alessandro Zanardo, CEO of Thélios said: “Luca brings over 20 years of leadership experience working at large luxury organizations, and in his time at Thélios has demonstrated exceptional management skills and strategic expertise that will position the company well as we continue to grow in the US and other American markets.” He added, “I would like to thank Enrico for his leadership and for his numerous accomplishments while leading our US subsidiary. We wish him all the best in his future endeavors.”

CEDRIC MOREAU NAMED CEO OF BARTON PERREIRA
Cedric Moreau, Vice President of Sales at Thélios Americas, is appointed CEO of Thélios’ brand Barton Perreira. Bill Barton is leaving the company.

Moreau brings over 30 years of experience managing leading independent eyewear brands. His deep understanding of the independent optical market, combined with Thélios’ standards of excellence, position him well to drive the company’s vision for Barton Perreira forward.

Patty Perreira, who co-founded Barton Perreira with Bill Barton in 2007, will continue to lead the brand’s creative direction while Cedric Moreau will oversee business operations.

Since joining Thélios in 2023, Barton Perreira has entered the next stage of its development, leveraging new resources and expanded opportunities for growth, while remaining true to its core identity as a sought-after luxury eyewear brand.

“I want to express my sincere gratitude to Bill Barton for his passion and entrepreneurial spirit,” said Alessandro Zanardo, CEO of Thélios. “Bill and Patty’s vision made Barton Perreira what it is today – an uncontested leader in the luxury eyewear industry – and we look forward to building upon that legacy with our continued commitment to craftsmanship, creativity and innovation under Cedric’s leadership.”

Thélios remains committed to delivering exceptional eyewear products and services, and these leadership changes reflect the company’s dedication to excellence and growth in the Americas region and beyond.