Longarone – November 27, 2023 – Thélios celebrated a momentous occasion at the Dubai Opera Garden with the grand launch of its Middle East subsidiary on November 22, 2023. The exclusive event brought together Thélios senior management, esteemed clients, and media during an exclusive cocktail reception with the breathtaking backdrop of The Dubai Fountain and Burj Khalifa. Dubai Opera was also hosting Thélios’ elegant institutional showroom, where local customers were invited to discover its Maisons’ Spring 2024 collections. The Dubai Opera Garden provided an exquisite setting for the launch party, offering guests a stunning view that perfectly complemented the elegance and sophistication synonymous with Thélios. The event underscored the brand's dedication to expanding its global footprint and establishing a direct presence in key markets in the Middle East.

"We are excited to announce the opening of Thélios' Middle East subsidiary in Dubai, a city known for its dynamic and thriving luxury scene," said Alessandro Zanardo, CEO of Thélios. "This strategic move aligns with our vision of providing unparalleled service to our clients in the Middle East and beyond. The Middle East is a highgrowth market for us, which offers our company and our commercial partners countless opportunities.”, he added: “We thank Optitalia Group for their continuous support in introducing Thélios as its distributor in the region.”

Thélios continues its expansion into key markets worldwide, and the establishment of its Middle East subsidiary in Dubai marks a significant step towards solidifying its position as a leader in the luxury eyewear industry. The Middle East subsidiary, which is set to commence operations on January 1, 2024, will be strategically located in the vibrant Dubai Design District, positioning Thélios at the heart of the region's design and fashion hub. Earlier this year, the company announced the opening of two subsidiaries in Benelux and Mexico, now counting a total of 17 local subsidiaries.