Longarone (Italy) / Doha (Qatar), 17 July, 2024 - Thélios, LVMH Eyewear Excellence, has joined forces with Qatar Duty Free to introduce a unique luxury multi-brand concept at Hamad International Airport.

The eyewear store is situated in Concourse B’s luxury boulevard, among a prestigious collection of high-end brands at Qatar Duty Free. The store offers a carefully curated selection of Maisons from the Thélios portfolio, including Dior, Fendi, Bulgari, TAG Heuer, Celine and Loewe, all within a 45-square meter space. The multi-brand concept has been designed to cater to travelers seeking high-quality luxury eyewear brands. Each of the Thélios Maisons has its own dedicated space to uniquely display its brand identity within the bustling airport retail environment. The boutique boasts a light and airy environment featuring neutral tones, a design choice intentionally aimed at leaving the spotlight on the luxurious eyewear offerings from different Thélios Maisons.

The store is equipped with a Snapchat-powered augmented reality mirror that enables shoppers to virtually try on a variety of eyewear options before making a purchase. Anyone can simply walk up to the AR mirror, look straight ahead, and see how differentstyles of eyewear look on them with a simple swipe.

On June 12th, 2024, distinguished members from Qatar Duty-Free and Thélios were present to officiate the store opening with an official ribbon-cutting ceremony.

“Doha’s Hamad International Airport is one of the most important airports in the world, setting unprecedented standards in travel retail. It was paramount for Thélios to be present there with this new concept,” said Alessandro Eucaliptus, Head of Global Travel Retail for Thélios. “With this unique concept, we are able to deliver a luxury experience for travelers through a tailor-made layout, elevating eyewear presence at the airport and reinforcing Thélios’ luxury positioning within the channel.”

“We are thrilled to announce our partnership with Thélios, representing LVMH's exceptional position in the luxury eyewear industry for this exclusive retail offering. This unique and innovative new multi-brand concept perfectly complements the existing QDF sunglasses and fashion offer at Hamad International Airport,” said Qatar Duty Free Senior Vice President, Mr. Thabet Musleh.