First presentation of TAG Heuer, Bulgari and its recently acquired proprietary brands in the US

New York (USA), 03/12/2024 - Thélios, the eyewear expert of world leader in luxury LVMH Group, will present the summer collections of its enlarged brand portfolio, including four new Maisons in the iconic event space at Spring Studios from March 14 through March 17 to selected partners from all over the US, Canada and Latin America, by appointment only.

This 10,000Sq Ft space provides a blank canvas to deploy creative visual merchandising concepts for the Maisonsand offers a curated luxury experience with an immersive brand visual merchandising walkthrough to its selected client distribution network.

The much-anticipated TAG Heuer eyewear line makes its comeback after seven years of absence and will be presented to Thélios’ clientele. The first collection embodies the avant-garde spirit and high-tech performance that is TAG Heuer’sidentity, while offering a range of styes – performance, functionality, style, and innovation -that fuses the codes of Tag Heuer with Thélios’ unique Italian craftsmanship.

Bulgari will display their first collection in collaboration with Thélios. Building on Bulgari’s established reputation for Italian excellence, craftsmanship and magnificent jewelry creations, Thélios has collaborated closely with the Maison to create exquisite eyewear pieces that fully capture this essence.

Thélios will also display collections from Barton Perreira and Vuarnet, the two iconic eyewear brands recently acquired by Thélios. Barton Perreira, a true gemstone in the eyewear industry, standing for understated luxury, timeless designs, and exceptional craftsmanship will be showcased at the event, in presence of its co-founders Bill Barton and Patty Perreira. The legendary French brand Vuarnet, which perfectly blends into Thélios’ portfolio through its unique brand positioning at the crossroads of outdoors and fashion, will also be introduced to Thélios’ local clientele.