VOGUE BUSINESS X THÉLIOS TALKS: FRAMING THE FUTURE OF LUXURY EYEWEAR
Launching an international series of exclusive discussion panels in New York, Rome, and Paris
Longarone / New York, 16 February, 2023 - Thélios, the LVMH eyewear expert, and Vogue Business are pleased to announce an exclusive series of industry talks on luxury eyewear. The series of in-person events, titled Vogue Business x Thélios Talks: Framing the future of luxury eyewear, will explore the opportunities, trends and dynamics of the luxury eyewear category.
At Vogue Business x Thélios Talks: Framing the future of luxury eyewear, eyewear enthusiasts, opticians and retailers will discover the importance of luxury brand positioning, how to tell the story of a brand and the value of introducing VIP services into their own businesses. The talks will also explore how to bring elements of luxury fashion merchandising to life in the eyewear environment, as well as how to leverage key moments in the fashion calendar to support in-store sales.
The international series of talks will be hosted throughout the year, starting with New York City on March 16th, before venturing to Rome in May and Paris in September. The talks will be held in the context of the Thélios Conventions, the company’s exclusive collection presentation and sales events organized for its top clientele across the globe.
Each event will feature a panel discussion which will be led by Vogue Business editors and specialists and feature senior leaders across Thélios and LVMH Maisons, as well as luxury commentators. Speakers will discuss how luxury standards are defined, how they take cues from luxury fashion and apply them to eyewear, and the development of collection stories from inspiration to design and curation. Guests will be invited from Thélios’ top clients to engage with on-the-pulse insights, ask questions, and enjoy an evening of cocktails and entertainment while networking with industry peers.
Alessandro Zanardo, CEO of Thélios stated: “We are pleased to engage in this conversation on luxury eyewear with Vogue Business. Our company mission is to elevate the experience of eyewear to luxury standards, to the benefit of our Maisons, our clients and the final consumer. Since the beginning of Thélios we have dedicated ourselves to raising the bar in the industry, creating exquisite “Made in Italy” eyewear hand-in-hand with the Maisons, curating a highly selective network of retailers and developing impactful instore concepts. With this series we aim to invite our partners to learn more about our vision and inspire them to apply these luxury best practices in their own businesses.”
Vogue Business Head of Advisory Anusha Couttigane adds: “Whether it’s prescription glasses or designer sunglasses, eyewear is something you put on your face every single day. As an eyewear enthusiast myself, how I frame my face is integral to the personal styling choices I make when I head out into the world. For too long we’ve neglected to apply the principles of luxury to the eyewear world. It’s about service, storytelling and providing the same sense of elevated experience that you would receive as a shopper stepping into a luxury atelier. We are thrilled to be partnering with Thélios on this series of exclusive industry talks, especially at such a critical time for the global luxury market."
Session 1: New York, March 16th, 2023
Visual perception: bringing luxury brand experiences to life
Session 2: Rome, May 2023
Envisioning luxury standards in eyewear: The power of luxury to elevate eyewear to a new level
Session 3: Paris, September 2023
Crafting a vision: Bringing a collection to life